Usability Testing on a Shoestring

A lot of times we get really fancy when we need to do things like “usability testing.” Someone I trust recently described a great way to do usability testing for your website for just $30.00.   1.  Pick three of your friends who you don’t...

Is It a Technology Problem or a Human Problem?

Some people look for technology to solve all their problems, and after they spend a lot of money, they realize that they have the same problems that they had before, and they get upset.  Examples of this include: People who think oil and coal cause pollution, and...

How to Learn from Google’s Beta Tag

The beta tag is one of Google’s brilliant hallmarks. The beta phase (it can actually last forever) solves one of the key challenges in software product development.  The first challenge (unsolved by the beta phase) is to build software that solves a serious consumer...