by Mladen Krstović | Jun 18, 2025 | Digital Marketing, Original Blog, Search Engine Optimization
Traditional SEO was built for ranking pages. But today’s LLM-driven search is built for retrieving passages. In tools like Google AI Mode, ChatGPT, Gemini, and Perplexity, users no longer search with simple keywords. These LLMs, or Large Language Models, are using...
by Will Marlow | Mar 26, 2020 | AdWords
We wanted to put to together an outline of digital priorities to help your business or organization assess the impact that COVID-19 may be having on your digital strategy. This includes some concrete actions you can take now to mitigate the negative impact, and...
by Will Marlow | Sep 12, 2017 | Search Engine Optimization
I was honored to be asked by Bret Peters to teach a class on advanced link building and keyword research at Georgetown University a few days ago, and I wanted to share my slides, below. One of the reasons I enjoy giving presentations to classes like his is that: (a)...
by Will Marlow | Jul 6, 2016 | Search Engine Optimization
One of the most frustrating things about measuring keyword rankings is that Google serves “personalized” results for every user. This means that when you search for something like “The Prime,” you may get one series of results from Google,...
by Will Marlow | Dec 18, 2013 | Search Engine Optimization
In my opinion, when it comes to SEO, people spend far too much time optimizing existing content on their website instead of creating new content. (This is sort of like the way people spend too little time on ad text writing in Google AdWords, and too much time...
