Opportunities in Social Media (or the Bright Side of a Blizzard)
Where I live in DC, we just got the largest snowfall in 90 years, and now we're preparing for another blizzard that could drop an additional ten inches. Most news coverage talks about all the negative impacts of the blizzard, but flip that coin over and you can use it to engage your audience. If you work for a school or nonprofit and you have valuable equipment stored outside, take photographs or videos and share them online via your Facebook or Flickr profile. If you work for a nonprofit that helps low-income people or the homeless, send an emergency announcement to your supporters letting them know that the weather has increased the need of the people you serve. If the blizzard damaged the grounds of your school's campus, use Facebook to ask your students and alums to submit their own photographs of the damage by uploading them online.

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