Will Marlow

Public Relations. Analysis. Photography.  

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Taking good pictures

Nikon

Photography and videos are tremendously important for communicating on the Internet.  Why?  Because people do not want to read online.  People consume information on the Internet primarily through videos and pictures, not written words.  You can argue with me on this point all you want, but you're better off just accepting the fact that your message will reach more people if it's framed by pictures and videos.  (If the New York Times needs to supplement its written words with pictures and videos, so do unknown bloggers and websites.)

This means that you would benefit tremendously if you equip yourself to take high quality, professional looking photographs on a regular basis. 

Here's one of the biggest tips I can give you: often, the biggest difference between professional-looking photos and amateur photos comes down to the time of day.  I was speaking with a veteran advertising producer who told me that he used to hate getting up at three in the morning to prepare for a photo shoot that had nothing at all to do with a sunrise, but the fact is, the quality of light two hours after sunrise and two hours before sunset is magical on film.  Those two two-hour chunks of time are when 80% of important outdoor movie scenes and magazine pieces are shot. 

If you want your pictures or videos to look professional, the early bird still gets the worm.  

Recommendations (and no, I don't make a dime if you click these links and buy these products): I typically recommend that brand new photographers buy a Nikon D40 (shown in the picture above), because it has a fantastic auto-mode, but it will also let you switch to manual to learn much more advanced techniques and grow as a photographer.  And I used to recommend that people buy the Canon HV30, but I don't shoot videos for fun the way I take pictures for fun, so that recommendation may be out of date.  However, the number one reason I recommended that particular video camera is that it has an external microphone receiver, which let's you easily replace the cruddy built-in microphone with a much higher quality microphone - it amazes me that most camcorders don't have the capability of accepting an external microphone.  

Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web 2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Read more about Will Marlow here, or email him at will@alumnifidelity.com.

Filed under  //   D40   Digital SLR   Nikon   Nikon D40   Photography   Videography   Videos   online communications   storytelling  

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How to Buy a Used Camera from a Stranger (Craigslist Advice)

Tomorrow or possibly Monday I'll resume my Twitter Experiment Series, and I'll explain what I hope to learn from unfollowing 12,000+ people.  (Email me if you want me to know you aren't a spammer.)  As I like to do on weekends sometimes, I'm taking a break to think about photography, and thought I would share my thoughts on how to avoid getting ripped off when buying a used DSLR (in this case a Nikon) used from a stranger ;)

As far as I'm concerned, buying a used DSLR camera and lens (which both get expensive) from a stranger on Craigslist is not a bad idea.  But if you do so, here are some tips to make sure you don't get ripped off.  Bring a laptop and a newspaper with you, and snap a few pictures of the the newspaper with the camera.  Try to take a picture of the front page of newspaper, and take a few shots that fill the frame completely with text of equal size (this will let you see if there's weird distortion or focusing problems).  See the images below for some examples. 

Then, if it's a Nikon camera like the D80, upload the pictures onto a Flickr account while you're with the seller.  Next, use Flickr to expand the photos to a large size, so you can check for distortions in the lens, or other quality problems with the pictures you just shot.

Then, click on "More Properties" from Flickr.  This will reveal the "EXIF data", and if you scroll down the page and look for "Shutter Counter."  This will tell you how many pictures the person took using the camera.  In other words, if the person says that it's barely been used, but the Shutter Counter reads 100,000+ actuations, then the seller is a liar, and he's probably lying about other problems with the camera too.  If you're buying a Canon camera, do a quick Google Search on "shutter counter" and use the specific model of the camera.  It's a little harder to extract this data on Canon cameras, but it's generally still possible, and you should never buy the camera without first knowing if the seller is telling the truth about its history.

Most people are honest and won't try to rip you off, I expect.  But whether your buying cameras, or anything else, it's helpful to know the likeliest traps before you shell out hundreds or thousands of dollars for a product from someone you don't know.

To give you my full opinion, however, I always recommend to new photographers that their first camera be a Nikon D40, which you may as well buy new (they don't lose significant value with age), which you can buy without worrying about any of this on Amazon.

Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at will@alumnifidelity.com

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Filed under  //   Craigslist   D40   DSLR   How To   Nikon   Nikon D40  

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