Will Marlow

Digital problem solving 

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Guy Kawasaki

 

Here's a 1-2-3 Guide to Adding a Favicon to Your Posterous Blog

I love Favicons, which are are the tiny (16x16 square images, to be specific) that appear in the URL, or in the browser link, or in the tab of your browser when your blog or website is being viewed.  

(If you want to see some examples of Favicons that may inspire you, here is a great catalogue of some of the best ones out there.) 

Even though the Favicon is a relatively minor part of your web site's visual experience, I have always thought that the Favicon goes a LONG way in making your web site or blog look polished.  

Which is why I was glad when my Posterous friends Rohan and Nischal tipped me off that it was possible to manually customize your Favicon on Posterous.  I opened up the code and successfully added my favorite Favicon (which you should be able to see now), and I thought I'd include the steps for anyone else to do the same thing.  

To change the Favicon on your Posterous blog, use the following steps:

1.  Select the image file you want to use for your Posterous Favicon.  Note: images MUST be square, and they MUST be 16x16 pixels. 
2.  Upload your 16x16 square image to the Web.  I uploaded my Favicon to my Flickr account here.  
3.  Take the image location (if you used Flickr like I did, you simply click "Share," then select "Grab the HTML, and copy the part of the code that ends in the ".jpg" or ".png" or whatever image file you used. 
4.  Then you'll need to "Enable Advanced Theming" for your Posterous blog, and by doing a "Find Replace," get rid of the default Favicon image, which is written like this: "/images/favicon.png," and replace it with the new Flickr image location.  
5.  Save changes and you're done.

I hope this post will help folks get even more out of their Posterous accounts.  Let me know if there is a better way to accomplish any of this, or if you have trouble following the steps I outlined. 

(Quick aside: I'm curious if Guy Kawasaki will soon change his Alltop page's Posterous Favicon.  I have always been interested by the way he and his company use Posterous; they have one of the most highly customized and impressive accounts I've seen, yet they put up with a generic little Posterous Favicon.)

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Filed under  //   Alltop   Favicon   Guy Kawasaki   Posterous   Social Media   Web development  

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Here’s to Putting All Your Eggs in One Basket (re-reading Crossing the Chasm)

Sometimes it’s a good idea to put all your eggs in one basket.  This is one of the key lessons of the startup bible, Crossing the Chasm, which I’m re-reading right now.

The Chasm is the place where many high-tech startups die.  It’s the gap between the early market of innovators (people who are enthusiastic about buying a groundbreaking product that is only 80 percent complete) and the pragmatists (the people who look at a product that is 80 percent complete and say, Where’s the other 20 percent?). 

In order to leap across the Chasm, you need to commit to building the “whole product” for at least one target customer.  Rather than making the common mistake of building a product that’s got something for all your potential target customers, you need to give just one target customer everything.  If you do that, you’ll get your first round of pragmatist customers, who will be your reference base as you seek to get more pragmatist customers.  (Don’t forget: there are a lot more pragmatists than there are innovators, so you’ll want your reference base to be full of pragmatists so they can tell their friends.)

I regularly recommend Geoffrey Moore’s book Crossing the Chasm to other people who work at startups.  For now, this book, along with the sequel, Inside the Tornado and Guy Kawasaki’s Art of the Start, stands alone as required reading for entrepreneurs, in my opinion.  If anyone has suggestions for books that they would recommend to entrepreneurs, please let me know at will@alumnifidelity.com, or @willmarlow, or in comments below, or let me know when you run into me on the street :)

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Filed under  //   Art of the Start   Crossing the Chasm   Entrepreneurs   Geoffrey Moore   Guy Kawasaki   High Tech   Startup   Startups   Technology  

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