Will Marlow

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Why be an entrepreneur? (Or what we can learn from Theodore Roosevelt)

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Too many people think that the main motivator to start a business is to achieve personal wealth.  I was just re-reading Edmund Morris's outstanding biography of our 26th President, Theodore Roosevelt, and came across a great passage about his failed attempt to be a rancher.  (He invested about $80,000 in a cattle ranch in the North Dakota Badlands in the 1880s, and he lost almost all of his money in the aftermath of a blizzard that killed off most of the cattle.)  About this venture, his Pulitzer Prize-winning biographer had this to say

Although his Dakota venture had impoverished him, he was nevertheless rich in nonmonetary dividends.  He had gone West sickly, foppish and racked with personal despair; during his time there he had built a massive body, repaired his soul, and learned to live on equal terms with men poorer and rougher than himself.  He had broken horses with Hashknife Simpson, joined in discordant choruses to the accompaniment of Fiddlin' Joe's violin, discussed homicidal techniques with Bat Masterson, shared greasy blankets with Modesty Carter, shown Bronco Charlie Miller how to "gentle" a horse, and told Hell-Roaring Bill Jones to shut his mouth.  These men, in turn, had found him to be the leader they craved in that lawless land..."If it not been for my years in North Dakota," he said long afterward, "I never would have become President of the United States."

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Will Marlow is an online marketing and fundraising consultant.  He co-founded AlumniFidelity, which provides a Web 2.0 fundraising platform to colleges, nonprofits and secondary schools.   He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, and Bowling Green State University and he loves nothing better than a thorny marketing challenge.  He would love to help you market your business on the Internet, boost the fundraising numbers for your school or nonprofit, or sellout your next big event.  Email him at will@alumnifidelity.com.

Filed under  //   Badlands   Business   Entrepreneur   Entrepreneurs   North Dakota   President Roosevelt   Theodore Roosevelt  

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The Most Exciting Part of Your Business Plan

You're not going to change the world by building a sales force, even if you build the equivalent of Napoleon's Army to sell your products.

If the most exciting thing in your business plan is the number of sales reps you hope to hire once you get serious funding, you are not likely to get the funding.

If a company is fundable (not merely viable) your sales force will manage the demand for your products as your company flies through the tornado.  The tornado doesn't wait for the presence of your sales force to materialize.

This is what Marc Andreessen means when he starts talking about how the goal of any seed stage company is to find the right "product/market fit."  

The most exciting part of your business plan is the potential for you to change the world by finding a new "whole product" that everybody wants, but that only you have built.  If the most exciting part of your business plan is something else, your plan is probably not very exciting. 

PS - Here are some awesome resources for entrepreneurs from Carl Grant (@carlgrant).  These resources are VERY helpful if you're raising capital for your company, whether you're talking to venture capitalists or anyone else.

Filed under  //   Business plan   Carl Grant   Cooley   Cooley Godward Kronish   Entrepreneur   Entrepreneurs   Marc Andreessen   Product-Market fit   Sales force   Sales reps   Whole Product  

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