Why I use Twitter

People who don’t use Twitter sometimes ask me why I started using Twitter.  The reason is simple: I was the cofounder of a startup company, and all startup companies have zero credibility: they have no customers, no track record, no glossy sales materials,...

Know your audience

My business partner and I released a video “introduction” to our startup last week.  You can watch it embedded below.   A common response to the video that we heard from people who we respect was this: it’s too long.  I’d love to hear your...

Driving positive word of mouth online

I talk to a lot of people about how to make sure that the Internet is filled with positive stories about their organizations.  Recently I was talking to a reporter who was writing a story about “Googlewashing,” which is a term I don’t like,...