Will Marlow

Public Relations. Analysis. Photography.  
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Day One of Twitter Experiment: Unfollowing 12,000+ People

Today I am beginning to unfollow 12,000 people, making my way down to zero.  Currently, almost everyone I am following is also following me back.  And starting last Friday, I began informing my "followers" of this experiment, and anyone who has been paying attention to my feed has had ample time to hear me announce that I am culling faux-followers, and that I will quickly begin to add people back who I interact with, or who reach out to me, or who I am interested in.  

Yesterday I wrote about what I hope to learn from doing this.

On Friday I wrote about why I am doing this.

Today I just want to write briefly about which Twitter tools I am starting with.  I am going to use Tweepi, which my friend Russ Dean helpfully turned me on to, and once I get beneath a certain level (say, around 10,000), I will use Twitter Karma, which works for Twitter accounts that are not humongous, but begins to fail when it needs to deal with too much information.

I will report back on whether these two tools are sufficient, or if I stumble upon others, or if I end up needing to unfollow folks by hand!

Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at will@alumnifidelity.com

Comments (3)

Jan 12, 2010
http://scientificstrings.blogspot.com license for performance risk taking adventure, is a fullfilment obligation, if you succeed in this great adventure, wich I think your rong, for to rush a network of friends instead of creating a community ill faulter http://david-bing.blogspot.com
Jan 13, 2010
I have nowhere near your following but do use Twitter Karma to "curate" my twitter feed. I use it like an RSS feed and have found my optimum is to follow under 200. I follow many institutional feeds (NYT) with no expectation of being followed back. I also have a smaller complement with whom i regularly interact. Thanks for including me in your experiment.
Jan 15, 2010
blasterous said...
We're going through the process of unfollowing our list of "followers". Unsure how we got such a high number. www.blasterous.com

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