Will Marlow

Word of mouth marketing for schools, nonprofits, and businesses. 
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About me

Bio and contact info 

Email me anytime: will@alumnifidelity.com.

You can also get my attention on Twitter, where I'm @willmarlow.  My Twitter stream is where you'll find links to my new blog posts, updates about AlumniFidelity, occasional updates about my personal life, and sometimes you'll see pictures I post on Flickr.

Here's a quick summary of my career. 

I'm a technology entrepreneur, and one of the two founders of AlumniFidelity, which provides fundraising software to schools and charities.

After college I went to work for a congressman on Capitol Hill.  I started out as the Director of Online Communications, and later I moved to another office to be another Congressman's Press Secretary.

Capitol Hill was where I first learned about the basics of raising money.  One important thing to note here is that because political campaigns are temporary by nature, and because one side is generally heavily favored to lose, it's an environment where one side tends to do the basics very strongly, and the other side experiments and pushes the envelope.  Sometimes the experiments pay off, and sometimes they don't. 

The bottom line is that the most powerful technology in online fundraising today was pioneered several years ago in the political world.  I founded AlumniFidelity with my business partner in order to help educational institutions and charities benefit from those powerful fundraising technologies.  The core of the technology is peer-to-peer fundraising, and within that broad framework it can take a million different forms.

We founded AlumniFidelity in 2007, and today we have over 35 clients, including the University of Virginia, the University of Oklahoma, Bowling Green State University, Georgetown's Capital Breast Care Center, the National Society of Collegiate Scholars, Towson University, and my alma mater, William and Mary.

We're preparing for big things this year.

In spare time, photography is one of the things I really enjoy.

About this blog

Just so you know, I am doing my best to keep this blog optimized for two things: (1) delivering content and (2) engaging with my readers.  To this end, there are only two levels of navigation.  Everything is organized chronologically or from the "anchor navigation" along the right side of every page.  For those of you who like to "search" a site, you have that option too.  I let people connect with me on Twitter and you can also subscribe by email or RSS.  In the "anchor navigation," I include only three vital sections: About me, My most popular posts, and My reading list.  These three sections should give you everything you need to know about me and this blog.  I also do my best to make it easy to contact me

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